I wonder what's cooking...
Wednesday, November 11, 2009 at 9:26AM I only realised this morning that other than the fabled Apple iPad/Tablet/Notebook thingy (© Mac OS Ken) that we really don't have a clue as to what Apple are cooking up for us next year. In fact, as the Apple iPad/Tablet/Notebook thingy is just a figment of our imagination and/or wishful thinking, there's absolutely nothing in the pipeline.
OK, so there are plenty of things in the pipeline, it's just Apple won't tell us!
For the past three years, we've always known something was being worked on, and had things to look forward to.
Ever since the iPhone launch, we had to wait for the release of the iPhone itself but then each successive upgrade to the iPhone OS was pre-announced and we had a waiting period before its release. However, since iPhone OS 3.1 was released, no word as yet about any new features of OS 3.2.
Show Leopard was previewed to Developers as long ago as June 2008 when the feature set was pretty much established and made public. A whole 12 months later it was publicly demonstrated and then released a few months later. As of today, Apple have not made any statements on the feature set or direction of the next release of the operating system.
As far as hardware is concerned, Apple don't provide a roadmap for any of the product lines so we're in the dark there too, although there are rumours of new Quad processor laptops in the near future.
So all is quiet whilst Cupertino prepares for the next big thing...
Is it co-incidence that all three streams of activity at Apple are all quiet at the same time?
Or should we expect some major synchronicity of all three streams as we move into 2010?
If there's one thing I've learnt after tracking Apples progress over the past few years, co-incidence is not the norm.
It's probably a good job they pulled out of Macworld 2010 when they did. Imagine the fever pitch of anticipation leading up to the traditional Macworld keynote announcement in this void, especially if Macworld was still in it's usual January slot. What if the task they've taken on is so huge that it was impossible to co-ordinate and deliver or even announce in January.
Now they can focus on getting things right and then announce any new products or initiatives on their own terms and at a time of their choosing.
It's amazing to me that the Apple stock price is going through the roof and we have no idea what is in store, just the confidence that Apple can and will design further world class products and execute with laser focussed precision.
2010 should be very interesting.
Reader Comments (2)
I think it also shows that ‘this time around’ if you will, Apple must be doing an extremely good job at getting whatever third parties that might be involved to keep the project under wraps.
It’s pretty likely that at some point, production of whatever it is they are doing will begin and more information will leak out of the companies contracted to do the manufacture.
Unless, it’s a mostly or entirely software-based thing…
you’ve got a good point Don. If the apple tablet netbook thingy really is vaporware then Apple might actually be in a self induced dry spell for a time. Interesting to see what comes out of all of this.
Personally I prefer to be in the dark about the products until they announce them - I love surprises!